The launch of BMW UK’s new 3 Series BTCC race car in 2019 was a momentus event for the Bavarian automaker, and MPA has been on-board from the outset…

MPA played a key role in delivering the launch of BMW UK’s new 3 Series BTCC race car in 2019, a momentus event for the Bavarian automaker

MPA Creative’s longstanding role as the British Touring Car Championship’s official media agency, allied to our unrivalled experience and expertise in the BTCC paddock, made us an obvious choice when BMW UK was looking for a partner to help publicise and promote its new 3 Series race car in 2019.

From conceptualising the launch to co-ordinating all photographic and videography requirements, MPA worked hand-in-hand with both BMW UK and West Surrey Racing throughout the process, handling all media enquiries and producing regular on and off-event press releases for the manufacturer’s factory-backed BTCC team.

A range of headline media activities top the bill, with a car swap celebrating BMW’s heritage and success in the BTCC merely the tip of the iceberg…

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