MPA Creative manages all media responsibilities for the Kwik Fit British Touring Car Championship – everything on event and away from the circuit…

BACKGROUND

MPA Creative has masterminded the PR of the Kwik Fit British Touring Car Championship (BTCC) for more than two decades, as the UK’s premier motor sport series has gone from strength-to-strength.

The high-profile BTCC regularly attracts 40,000-strong trackside audiences, with a further 21 million fans tuning in live on ITV4. It is the biggest deal in national motor sport, with 5 official manufacturers and 10 different marques comprising a capacity field in 2018. MPA Creative looks after every aspect of the championship’s publicity, from press release production and distribution to media liaison and working closely alongside drivers, teams and circuits.

We organise and run an annual Season Launch, attended by some 300 leading names in national, regional, specialist and lifestyle media, and co-ordinate promotional opportunities including passenger rides and interviews ahead of each race meeting. We also look after the championship’s social media channels, with the Official BTCC Facebook, Twitter and Instagram pages growing annually.

Having played a pivotal role in promoting the BTCC’s 60th Anniversary celebrations in 2018 – where a record 17 drivers tasted the winners’ champagne – MPA remains at the heart of the third longest-running motorsport series in the world.

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CASE STUDY

2014 marked Knockhill circuit’s 40th birthday, the 50th anniversary of the Forth Road Bridge and half a century since Jim Clark drove his iconic Lotus Cortina to title glory in the British Saloon Car Championship, forerunner to the BTCC.

In recognition of this trio of memorable milestones, MPA Creative co-ordinated and ran a special media call ahead of Knockhill’s summer BTCC meeting. Four Scottish-based BTCC drivers joined racing legends for an incredible parade across the world-famous bridge in a spectacular cavalcade of modern-day flame-spitting cars and historic tin-top and single-seater machinery once piloted by Clark, including the Lotus Cortina and his legendary Lotus F1 car.

Following significant pre-promotion of the event, an impressive turnout of fans lined the roads to witness this unique celebration of automotive history, with strong subsequent coverage on primetime national TV and radio and across specialist motoring and motor sport print and online publications.

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