Having acquired the title sponsor role of the UK’s annual round of the FIA World Rally Championship, Wales Rally GB, MPA worked to maximise the partnership by devising – and delivering – an audacious, headline-grabbing stunt to promote Dayinsure’s leading role, Wales Rally GB and adventure sports in north Wales. Ticking both all three boxes, the dramatic #SKYDRIVER viral video witnessed a rally car taking to the skies on a zip wire in Snowdonia. The resulting viral edit was aired online by the BBC, Car Throttle and may other significant websites, and seen by millions.

Take a look for yourself…