MPA Creative is PR & Communications partner to the pioneering electric SUV off-road racing Championship, Extreme E…

BACKGROUND

MPA Creative is delighted to be working with Extreme E to promote the pioneering electric SUV off-road racing championship, following the series’ announcement earlier in 2019.

Extreme E was launched back in January on the River Thames in London, aboard its unique floating paddock the RMS St Helena. Since then MPA Creative has been providing PR and communications support for the fledgling championship, as it works towards multiple early milestones in its development including the selection of its environments, finalisation of the sporting regulations and the launch of the Extreme E SUV.

The exciting new endeavour founded by two-time IndyCar Champion Gil de Ferran and Alejandro Agag is set to launch in 2021. It will see electric SUVs competing in extreme environments around the world. The five-race global voyage highlights the impact of climate change on some of the world’s most fragile ecosystems and promotes the adoption of electric vehicles to help preserve the environment and protect the planet.

The burgeoning popularity of Formula E, paired with the growth in environmental awareness in recent years, indicates that Extreme E could be a game-changer for the motorsport industry, and it is an electrifying prospect for MPA Creative to be involved in such an innovative, spectacular venture.

 

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CASE STUDY

MPA was on hand at the Goodwood Festival of Speed as the championship’s electric SUV was revealed for the first time on Friday 5th July, with Founders Alejandro Agag and Gil de Ferran pulling the covers off.

The car, named ODYSSEY 21, will feature in Extreme E’s radical new racing series which will highlight the impact of climate change on some of the world’s most fragile ecosystems, and promote the adoption of electric vehicles to help preserve the environment and protect the planet.

On its first public outing, the Spark Racing Technology-built ODYSSEY 21 completed demonstration runs up the famed Goodwood Hillclimb, right in front of Goodwood House, after the full initial build of the prototype electric SUV was completed just a week prior at the Spark factory in Tigery, France.

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