MPA Creative carried out all aspects of RallyX Nordic’s PR strategy from 2017 to 2021

RallyX Nordic presented by Cooper Tires is a new and exciting series in one of motorsport’s most challenging disciplines. Established in 2013, the series has gone from strength-to-strength and has become a renowned proving ground for up-and-coming rallycross stars, with past title-winners rising through the ranks to the pinnacle of the FIA World Rallycross Championship.

MPA Creative was recruited by RallyX Nordic in 2017 to carry out all aspects of the championship’s PR strategy. On-event, MPA dealt with accreditation, provided a presence in the media centre and co-ordinated media activities, creating engaging photo and video content along the way.

During its time working with the series, MPA strived to achieve the best possible coverage in the Nordic countries and beyond, through a variety of media assets including press releases, social media, web stories and TV interviews.