For one day a year Regent Street becomes an incredible celebration of motoring, and MPA Creative is there to manage press accreditation and media liaison…

BACKGROUND

The Regent Street Motor Show is the UK’s largest free-to-view motor show attracting more than  500,000 visitors in 2018. It showcases 125+ years of automotive history featuring 100 of the pre-1905 pioneers from the following day’s London to Brighton Veteran Car Run as well as the latest 21st Century zero emission cars of the future.

MPA Creative plays a major role in the successful promotion of this unique event – notably to media within the capital city – and also manages both media accreditation and photographic briefs.

 

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CASE STUDY

The global launch of the exciting new World GP Bike Legends added to the high-octane atmosphere at the 2014 Regent Street Motor Show.

A number of famous World Champions from past eras including Wayne Gardner, Christian Sarron and Freddie Spencer all revved up on Regent Street and MPA Creative took full advantage of their presence. Key media from all the major bike publications were given special invitations to attend and then interview the track idols.

The result was a win-win: extensive coverage for both the Regent Street Motor Show and World GP Bike Legends.

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