MPA Creative is PR & Communications partner to the pioneering electric SUV off-road racing Championship, Extreme E…

BACKGROUND

MPA represents Veloce Racing across sponsorship, communications and marketing, while handling both commercial and PR affairs for Veloce Esports as well as several of its subsidiaries

Veloce Racing was born from Extreme E’s vision of sustainability-focussed, content-rich and gender-equal sport. The team’s remarkable leadership line-up is spearheaded by legendary Formula 1 designer Adrian Newey, Formula E Champion and ex-Formula 1 driver Jean-Éric Vergne Andrei Cheglakov (Marrussia F1) and Super Formula driver Harrison Newey. They are joined by a group of tenacious young entrepreneurs including Daniel Bailey, Jack Clarke and Rupert Svendsen-Cook.

Launched in September 2019, Veloce Racing became the world’s newest and most innovative motorsport team and MPA has been by its side from the very beginning. From there, the team went on to compete in the inaugural Extreme E championship in 2021 – recording a spectacular podium finish at the second race in Senegal – and win both the Teams’ and Drivers’ championships in F1’s support category, W Series.

In 2022, Veloce Racing is continuing to prove itself as a disruptive force in the motorsport industry. With a fresh Extreme E driver line-up of Christine GZ and Lance Woolridge and MPA’s ongoing PR and sponsorship support, the London-based squad has ambitious plans for the challenge ahead.

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CASE STUDY

MPA was on hand at the Goodwood Festival of Speed as the championship’s electric SUV was revealed for the first time on Friday 5th July, with Founders Alejandro Agag and Gil de Ferran pulling the covers off.

The car, named ODYSSEY 21, will feature in Extreme E’s radical new racing series which will highlight the impact of climate change on some of the world’s most fragile ecosystems, and promote the adoption of electric vehicles to help preserve the environment and protect the planet.

On its first public outing, the Spark Racing Technology-built ODYSSEY 21 completed demonstration runs up the famed Goodwood Hillclimb, right in front of Goodwood House, after the full initial build of the prototype electric SUV was completed just a week prior at the Spark factory in Tigery, France.

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