RallyX Nordic presented by Cooper Tires is a new and exciting series in one of motorsport’s most challenging disciplines. Established in 2013, the series has gone from strength-to-strength and has become a renowned proving ground for up-and-coming rallycross stars, with past title-winners rising through the ranks to the pinnacle of the FIA World Rallycross Championship.
MPA Creative was recruited by RallyX Nordic in 2017 to carry out all aspects of the championship’s PR strategy. On-event, MPA oversees accreditation, provides a presence in the media centre and co-ordinates media activities, creating engaging photo and video content along the way.
MPA aims to achieve the best possible coverage for the championship in the Nordic countries and beyond, by producing a variety of media assets including press releases, social media, web stories and TV interviews.