MPA Creative provides ongoing PR and media support for RallyX on Ice…
RallyX on Ice presented by Cooper Tires is the partnering winter series to RallyX Nordic, featuring many of the same drivers and cars as the summer championship. In the past, the series has attracted international motorsport superstars Josef Newgarden, Hélio Castroneves and Andreas Bakkerud.
Being recruited to promote RallyX on Ice in late 2017 was a natural step for MPA Creative, owing to our previous relationships in the rallycross sphere.
PR and media duties were comprised of social media, press release production, proactively pitching coverage, live broadcast interviews and co-ordinating the series’ hugely popular livestream.