MPA was pivotal in forming a partnership between the commercial rights holder for the world’s largest annual sporting series, Formula One, and the world’s leading specialist and classic car auction company, RM Sotheby’s.

The partnership, announced at the Formula 1 Gulf Air Bahrain Grand Prix 2019, marks the start of a multi-year agreement between two global leaders. Over time the partnership is planned to grow in both scope and scale, incorporating both live GP-based sales and online auction capability, providing F1 fans and collector car enthusiasts around the world the chance to acquire their own piece of motorsport and automotive history.

The focus in the first year of this ground-breaking collaboration culminated at the season-ending Formula 1 Etihad Airways Abu Dhabi Grand Prix 2019, with a sale of significant cars and memorabilia which formed the region’s first ever major international collector car auction. The auction took place on the evening of Saturday 30 November 2019 at the stunning Yas Marina Circuit. The sale focussed on bringing together an expertly curated selection of significant Grand Prix racing machines and road-going sports cars with an historical connection to the world of motorsport, alongside a broader collection of hand-picked, blue-chip classic cars and supercars.

In addition to the Abu Dhabi auction, MPA orchestrated the presence of RM Sotheby’s at multiple Grands Prix prior to the season finale, driving revenue across the board, providing additional F1 content and positioning RM Sotheby’s as the clear industry leader.

MPA Creative activates the UK marketing expansion for SkiStar. Spearheaded by Chemmy Alcott, the most famous name in UK skiing, MPA masterminds all of SkiStar’s UK media messaging, marketing strategy and PR campaigns. As an MPA consultant, Chemmy offers decades of industry knowledge and experience, making her the ideal addition to the MPA team.

SkiStar is a ski resort operator prominent throughout Scandinavia and the Austrian Alps. Their resorts consist of Scandinavia’s five largest ski resorts, with Sälen, Åre and Vemdalen in Sweden and Trysil and Hemsedal in Norway. In addition, SkiStar operates St. Johann in Austria and Hammarbybacken, Stockholm’s city slope. Each resort offers an extensive range of lodging, cafés/restaurants, experiences, activities and services, making SkiStar resorts the ideal family holiday location. In contrast to many European resorts, SkiStar offers a streamlined booking platform through their website. This has created a one stop shop for all aspects of the ski holiday, including lodging, ski passes, lessons, rentals and sports equipment.