MPA Creative, a UK-based, award-winning marketing and media agency, has secured the business to promote SkiStar and its Scandinavian resorts to UK consumers. The SkiStar team at MPA Creative will be fronted by four-time Winter Olympian-turned TV and media professional Chemmy Alcott, who will spearhead a number of the campaigns and consult on all areas of the relationship.
“It is exciting to be working with MPA and SkiStar,” said Alcott. “I have spent a great deal of my time skiing and working in SkiStar resorts, and I am captivated by the romance of the region. The famous Scandinavian efficiency and luxury make for a great combination on the slopes and in the ‘après-ski’. I am looking forward to helping tell their fantastic story to a new audience.”
SkiStar operates five of the most renowned ski resorts in Scandinavia as well as St. Johann in Tyrol, Austria and the city slope Hammarbybacken in the centre of Stockholm. The company is enjoying a period of growth and development, and the addition of the new Scandinavian Mountains Airport – which will open in winter 2019 – will further increase the accessibility of the resorts and efficiency of the travel experience.
The unspoilt, romantic and family-friendly resorts of Åre, Sälen and Vemdalen in Sweden and Hemsedal and Trysil in Norway are already firm favourites with Scandinavian skiers and snowboarders of all levels, and the eyes of the world of winter sports will be upon Åre in February 2019 when the resort hosts the FIS Alpine World Ski Championships.
“We are enjoying a very strong period of growth here at SkiStar,” said SkiStar Sales and Marketing Director, Mathias Lindström. “We have a superb offering and fantastic skiing, high-quality services and a very simple ‘one-stop-shop’ to book an entire holiday with all the essential additions at our digital platform skistar.com. We feel the time is right to increase our reach in the UK and spread the word to the highly sophisticated UK consumer. We are delighted to be working with MPA Creative and to have Chemmy on-board to help deliver the message.”
The campaign will take the form of a targeted marketing and advertising campaign, to run in tandem with media and PR stories and opportunities to paint a picture for the UK audience.