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MPA Creative managed the UK marketing expansion for SkiStar, including messaging, strategy and PR…
MPA Creative was instrumental in the UK marketing expansion for SkiStar. Whether it was media messaging, marketing strategy or PR campaigns, MPA worked tirelessly with renowned British skier Chemmy Alcott to co-ordinate all of SkiStar’s media activities in the UK.
With five of Scandinavia’s largest ski resorts in its portfolio – Sälen, Åre and Vemdalen in Sweden and Trysil and Hemsedal in Norway – as well as operating St. Johann in Austria and Hammarbybacken, Stockholm’s city slope, SkiStar is a ski resort operator like no other paving a way in the industry.