MPA delivered a successful three-year partnership which saw Dayinsure take on the mantle as title sponsor of Wales Rally GB…

Having acquired the title sponsor role of the UK’s annual round of the FIA World Rally Championship, Wales Rally GB, MPA worked to maximise this partnership by devising – and delivering – an audacious, headline-grabbing stunt to promote Dayinsure’s leading role, Wales Rally GB and adventure sports in north Wales. Ticking all three boxes, the dramatic #SKYDRIVER viral video witnessed a rally car taking to the skies on a zip wire in Snowdonia. The resulting viral edit was aired online by the BBC, Car Throttle and many other significant websites, boasting millions of cumulative views.

Take a look for yourself…