MPA Creative and MPA Commercial to work with world’s first all-electric airplane race series
Air Race E – the world’s first all-electric airplane race series – has appointed MPA Creative as its official media and communications agency, whilst MPA Commercial will support the Dubai-based company on its sponsor and partner programme.
MPA, which specialises in the fields of automotive, sport and lifestyle, has been at the forefront of the world of electrified sport in recent years, and will take over the communication and media role of Air Race E with immediate effect.
The UK-based agency will also work with the innovative series in a commercial capacity, to attract sponsors and partners through its subsidiary division, MPA Commercial.
“We are delighted to welcome the MPA group to the Air Race E family,” said Jeff Zaltman, Air Race E CEO. “This is a hugely exciting and important phase for Air Race E, and we are confident we have found the right partner to help us tell this compelling story.
“We were attracted to MPA Creative after seeing the company’s impressive work in the transportation and motorsport sectors, most recently through its considerable successes within the electrification world via its partnership with all-electric SUV racing series Extreme E. MPA understands the various messages around Air Race E in terms of climate change, the dramatic evolutions in the world of mobility and, of course, the thrill of racing.
“Our decision was further cemented when MPA Commercial was added to the joint team, knowing its extensive client base and proven record of delivering strong partnerships in the industry. We are very excited to be working with them both.”
The team behind Air Race E has already brought the successful Air Race 1 Series and other high-profile aviation events to the market and has been working on the electric series – with its concept of racing eight planes wingtip-to-wingtip – for the past two years.
Partnerships are already in place with the likes of Airbus, Ansys and various others, with plans and developments at an advanced stage ahead of the series’ inaugural campaign in 2022.
“We are delighted to be working with Air Race E,” said MPA Creative CEO, Deborah Tee. “Jeff’s team are clearly highly committed and passionate about this project and we believe this will be a fascinating journey.
“MPA has extensive experience in working with promoters of sporting championships from Formula One to Extreme E and the BTCC, and we understand that it is essential to create a solid platform to develop the story for the various audiences – media, fans and partners. The commitment to green energy and climate change are also vital in the current world, and we are delighted to help promote these messages through such an exciting and vibrant format.”