Following an electrifying start to Season 6 of the ABB FIA Formula E Championship on 22/23 November in Saudi Arabia, MPA Commercial is pleased to announce the new-found partnership between SAP and Stoffel Vandoorne. This MPA-introduced partnership will see the Mercedes-Benz EQ Formula E Team driver embrace the role of an official brand ambassador of SAP.
Having achieved two podium finishes at the double-header season-opener, Vandoorne is at the dawn of an exciting year ahead, accentuated by this partnership. SAP currently holds a multi-year deal with Mercedes-Benz EQ Formula E Team, which the 27-year-old drives for, as their Official Business Performance Partner.
“As I’m embarking on my second season in the ABB FIA Formula E Championship, I’m excited to be partnering with SAP as a brand ambassador,” said Vandoorne. “SAP has a long history of sponsoring motorsports, and its commitment to Formula E is the next logical step for such an innovative and future-oriented company. I look forward to working with them on their technology solutions for the team and support them with my expertise.”
“We are proud to welcome Stoffel Vandoorne as our new brand ambassador,” said Lars Lamadé, head, Sponsorships for Europe and Asia, SAP. “Throughout his remarkable career, Stoffel has proven time and again that he shares the same values as we do: striving for success by going the extra mile and always being willing to adapt to take on new challenges.”