By 27th June 2019NEWS

MPA Creative is working closely with the Ski Club of Great Britain, the UK’s national club for all ski and snowboard enthusiasts, to produce their annual Consumer Research survey in association with SkiStar, the largest resort operator in Scandinavia. Additionally, Nielsen Sports, the world’s leading sports research and analysis company, has come on board to aid in the construction and in-depth analysis of the findings. Together we aim to make this the most comprehensive study ever conducted among the UK’s 1.5 million snowsports enthusiasts.

The study will explore an unrivalled breadth of subjects spanning snowsport consumption, key considerations for vacations, a comprehensive study and ranking of global resorts, as well as investigating UK ski and snowboard fans retail habits.

The fieldwork is scheduled to run for four weeks from 22nd June until Wednesday 17th July 2019.

Survey data analytics and interpretation will be conducted by Nielsen Sports expert team with full results made available to the industry and survey participants on Thursday 26th September before the annual Ski Club of Great Britain Awards ceremony in London.

Speaking at the launch Ian Holt, CEO of Ski Club of Great Britain said:
‘We are delighted to announce the launch of the most comprehensive study ever conducted among UK snowsports enthusiasts. Working with our 65 industry partners we are aiming to provide UK skiers and the UK ski industry with an unparalleled level of insight. The expansion of the scope of the survey and the recruitment of Nielsen Sports as our research analysts has only been possible through the commitment of our new title partner SkiStar and the market intelligence provided by their UK agency MPA Creative. We look forward to delivering an authoritative and comprehensive UK Ski Market Report in September.’

Mathias Lindstrom, Sales and Marketing Director at SkiStar commented:
‘The UK ski market is a hugely important one for SkiStar; outside of our home market of Scandinavia, we view the UK as our #1 priority. UK skiers and snowboarders represent a passionate, knowledgeable and active snowsports audience. We are very excited to work with the Ski Club of Great Britain on this initiative and look forward to the insight and understanding the results will deliver. Feedback from the UK will be vital in helping us shape our future programme of events and services across all 6 of our resorts.’

Daniel Bailey, Chief Commercial Officer of MPA Commercial added:
‘We have been very fortunate to work with SkiStar to help develop their UK business over the past 12 months. Integration within a survey designed by our friends at Nielsen Sports and in association with the UK’s governing body will provide incredible insight as we work to establish SkiStar and as the preferred destination for UK skiers and snowboarders.’

All snowsport enthusiasts can participate and have their views heard by clicking HERE