By 1st June 2016NEWS

International Motor Sports (IMS) Ltd, organiser of Wales Rally GB, is delighted to announce a new title partnership with Dayinsure, one of the UK’s leading short-term car insurance firms. The partnership was brought together by the Commercial arm of MPA Creative.

As a result, this year’s UK round of the prestigious FIA World Rally Championship will be known as the Dayinsure Wales Rally GB.

Alongside the Formula 1 British Grand Prix, the Dayinsure Wales Rally GB is one of the jewels in this country’s motor sport calendar and takes place from 27-30 October. The majority of the world-class competitive action is based in the legendary forests of mid and north Wales.

Established in 2005 and backed by Aviva and Allianz, Dayinsure offers immediate short term insurance cover for drivers of UK registered cars and commercial vehicles. This provides customers with an easy way to add an additional driver to their vehicle or a cost effective way of insuring themselves on another vehicle on a temporary basis.

The online company is based in Tarporley, Cheshire, close to the Deeside Rally Village in north Wales, where the event is headquartered.

“We are delighted to welcome Dayinsure to the rally,” said Ben Taylor, Wales Rally GB Managing Director. “Dayinsure is the latest addition to an illustrious list of previous sponsors of this famous event, but the first one to take its place alongside Wales, our principal funding partner. Securing a major title sponsor is another big step forward and attracting one from outside the motor sport sector is further recognition of the rally’s growing commercial appeal.”

“This is a highly significant and exciting opportunity for Dayinsure,” enthused Dennis Ryan, Dayinsure Founder and Chairman. “The availability of temporary vehicle insurance is something of a new concept for many in the UK and this partnership with Wales Rally GB will provide us with the perfect platform to promote not only the opportunity to take out such short-term cover but also its simplicity. From a personal perspective, I grew up watching Rally GB back in the eighties, so it’s a really proud moment to see Dayinsure associated with such a famous sporting event.”

The Welsh Government remains the principal funding partner of the event, having finalised a new three-year agreement to support the rally until the end of 2018.