By 8th December 2020NEWS

YAS HEAT ESPORTS has today announced an exciting new technology partnership with Microsoft, that will see the companies working together on a series of activities focused on accelerating the digitization of virtual racing in the region. The initiative will progress and develop the next generation of virtual racing superstar talent in the rapidly expanding world of esports.

“Esports has rapidly developed into a billion-dollar industry and is continuing to expand. This advanced form of immersive virtual sport has now entered the mainstream in the UAE, with fresh talent from across the region increasingly making their global mark,” said Leila Serhan, Public Sector Director at Microsoft UAE. “The Microsoft Intelligent Cloud will provide an infrastructure that will enhance virtual gaming and enable fans to collaborate with improved performance, speed and agility – empowering them to achieve more.”

The collaboration with esports experts YAS HEAT will engage a UAE-centred audience and see a number of exciting activations, involving professional esports drivers and the global racing hub of Yas Marina Circuit where the team is based. YAS HEAT will accelerate digitization by adopting the future of the Sports Science offered by Microsoft Intelligent Cloud. The team will also be sporting the Microsoft logo across team kit and car liveries.

Microsoft joins YAS HEAT ESPORTS at an exciting time, following driver announcements across iRacing, Gran Turismo and the V10 R-League. The team is continuing to forge a path in the ultra-competitive arena of virtual motorsport, having recorded victories across all three platforms.

“We have great ambitions for our esports programme,” added Saif Al Noami, Acting CEO ADMM. “Across YAS HEAT as well the Global Racing Series. Partnering with Microsoft is testament to the collective vision and best in class partnerships and talent principles that are making this project such a success. We welcome Microsoft on-board as a main Primary Partner and look forward to executing that vision together.”