MPA Creative managed all aspects of the PR strategy for the RX2 International Series – and its successor, the FIA RX2e Championship – since its inception in 2017 until 2021
The RX2 International Series presented by Cooper Tires was the official single-make feeder series to the FIA World Rallycross Championship, established in 2017 and in 2021, the series evolved into the all-electric FIA RX2e Championship. Several current World RX drivers were put through their paces in this increasingly competitive support series which visits several of the world championship’s best loved circuits.
Thanks to our expertise in the rallycross sphere, MPA Creative was drafted in to fulfil the championship’s PR requirements upon its inception in 2017 and continued to do so for a number of years.
MPA provided a comprehensive PR, marketing and social media service to the series, consisting of press releases, autograph sessions, production of official documents, on-event driver schedules, pre-event activation and social media content throughout the season – all of which served to foster an increasingly close relationship with the world championship.